Idyll is a subtile, clean and functional designed product series. The materials are simple, honest and durable, setting the frames for peaceful, rustic and intimate surroundings.
Idyll is the result of a collaboration with Jensen, a bed and mattress manufacturer based in Svelvik, Norway. I was given the task to design a furniture series of accessories, which help to sharpen and clarify Jensen’s identity as a Norwegian company with focus on quality and comfort, with solid and honest materials. They wanted a new collection with a clearer Nordic character and clean lines, which could help create a common thread in their line of furniture. Therefore it has been important for me to focus on the product's values, which must reflect Jensen’s vision and identity. The product features must also be adapted to the users needs to give an increased sense of ownership and usability.